LOUIS, MO – Shamrock Fighting Championships has announced a new broadcast distribution partnership with Swerve TV, a leading Los Angeles-based free ad-supported streaming television (FAST) provider. The partnership significantly expands Shamrock FC’s national reach and visibility while providing increased exposure opportunities for fighters and the promotion’s growing catalog of live and archived combat sports content.
Through the agreement, Shamrock FC live events and archival programming will air on Swerve Combat, reaching more than 100 million monthly active users across more than 20 FAST streaming platforms. These platforms include Roku, Fubo TV, LG, Amazon Prime Video, Google TV, DirecTV, Sling, TiVo, Hisense VIDAA, and additional streaming services.
Swerve Combat focuses on premium combat sports programming and live events, including mixed martial arts, boxing, kickboxing, traditional martial arts, and other combat disciplines. The partnership positions Shamrock FC alongside a growing lineup of high-quality combat sports content available to audiences nationwide and internationally.
In addition to the broadcast distribution agreement, Swerve Combat will serve as a presenting sponsor for Shamrock FC live events in Kansas City, further strengthening the relationship between the two organizations and expanding brand visibility during live event productions.
"This is another huge step in solidifying Shamrock FC as a national player in the combat sports space," said Shamrock FC President Jesse Finney. "The added exposure this partnership brings to our fighters is incredible. Our athletes work tremendously hard to compete at the highest level, and this partnership provides them with an opportunity to showcase their talents to a much broader audience than ever before."
Shamrock FC has built a strong reputation as one of the premier regional combat sports promotions in the United States, producing professional mixed martial arts and kickboxing events that highlight both rising prospects and established competitors. The addition of Swerve Combat as a broadcast partner continues the promotion’s mission to elevate fighters and deliver high-quality entertainment to fans across the country.
Fans can expect Shamrock FC events and library content to begin appearing on Swerve Combat in the coming months, with additional details regarding broadcast schedules to be announced soon.
For more information about Shamrock Fighting Championships, upcoming events, or broadcast updates, visit shamrockfc.com.