SWERVE FAST SERVICES
FAST: The New Linear Television
Tens of millions of Americans have canceled traditional cable and satellite TV in favor of free or low-cost streaming. Free Ad-Supported Streaming Television (FAST) has emerged as the fastest-growing replacement—offering always-on, linear channels without subscription fees.
Major platforms such as Amazon Prime, Roku, Pluto, Tubi, and Samsung are rapidly expanding their FAST channel lineups to replicate the simplicity of the cable program guide in the living room. FAST channels enable viewers to easily discover and "channel surf" long-form, TV-style programming—now delivered free and supported by advertising.
For content owners, FAST represents a powerful new distribution model: massive reach, brand control, and monetization—without the friction of traditional pay TV.
Why Swerve TV
Swerve TV is an experienced FAST operator with over four years of hands-on execution. Through our owned and operated channels—Swerve Combat and Swerve Sports—we have delivered 500+ live events into the FAST ecosystem, more than any independent channel operator.
We maintain active relationships with 25 FAST distributors, supported by both executive-level access and day-to-day operational coordination. Our proprietary software, workflows, and processes streamline every aspect of FAST channel success—from content ingestion and scheduling to live production, analytics, and monetization.
Through Swerve FAST Services (SFS), we offer this full operating stack on a white-label basis, enabling partners to launch and scale a professional FAST channel under their own brand without the expense of staffing up an internal team.
Swerve FAST Services
- Distribution & Launch Business development and platform launches across Roku, Amazon, Pluto, Tubi, Samsung, Vizio, LG, DIRECTV, Google TV, TCL, Hisense, Xumo (Comcast), Fubo, Plex, TiVo, Sling, and more.
- Channel Operations Broadcast-quality content processing, editing, ingestion, playout, and 24/7 monitoring.
- Programming & Scheduling Data-driven scheduling and day-part optimization to maximize engagement, watch time, and ad yield.
- Live Event Broadcasting End-to-end live event execution, dynamic ad insertion, and support for remote commentary and production.
- Advanced Analytics Granular performance reporting by title and daypart to inform programming, promotion, and monetization strategy.
- Marketing & Promotion Creative services including graphic design, programming stunts, and direct coordination with distributors to promote launches and live events.
- Content Acquisition & Expansion Strategic sourcing of complementary licensors and creators to deepen programming and increase audience appeal.
- Revenue Management Ad revenue collection, reporting, and accounting, including automated revenue-share administration for partners and licensors.
Swerve Sports Audience:
Swerve Sports is broadly distributed across 25 streaming platforms including Amazon's Prime, DIRECTV, and Fire TV platforms as well as The Roku Channel, Vizio, LG, Fubo, Sling, XumoPlay, TiVo, Plex, Google TV, and more.
of 30M viewers watch over
4M hours per month.
Who Swerve FAST Services Are For
- Sports leagues and federations
- Media brands and networks
- Podcast networks and creators expanding to TV
- Rights-holders with deep content libraries
- Emerging IP owners seeking FAST distribution
The Swerve Difference
Traditional FAST vendors (e.g., Amagi, Wurl, Frequency) provide technology and playout. Swerve packages these tech and playout services along with the below suite of services to serve as your turnkey operating partner.
- We take ownership of:
- Programming strategy
- Live event execution
- Platform relationships
- Audience growth
- Monetization optimization
Above and beyond acting as your turnkey partner, No upfront fees. No onerous rev-share splits. No clawbacks. We launch and operate your channel for you and provide a revenue share in your favor as the rights-holder.
Our specialty is live and premium sports, where execution quality and distributor trust matter most—and where we have already proven success.