news and announcements

Swerve Sports, the leading free streaming channel exclusively focused on coverage of women’s sports, today announced a partnership with the Association of International All-Star (AIA) to provide live coverage of its inaugural global tournament taking place July 15-20, 2026 in Montreal, Quebec, Canada.

Shamrock Fighting Championships has announced a new broadcast distribution partnership with Swerve TV, a leading Los Angeles-based free ad-supported streaming television (FAST) provider.

Swerve TV LLC, a Los Angeles-based independent programmer of live sports on free ad-supported streaming television (FAST), raised $2.5 million in its Series A financing round led by Scott Galloway, a professor at the New York University Stern School of Business and a co-founder of Prof G Media.

Historic fights, original programming, and live event coverage to air weekly on Swerve Combat FAST channel beginning January 2026

Entrepreneur, Podcaster, and Best-Selling Author Scott Galloway is a Principal Investor in the Round

Swerve Sports Brings Viewers Exclusive Access to the Women’s Competitive Freestyle Trampoline Championships and the Inspiring Story of the Melanzana Women’s Little 500 Cycling Team with the Original Documentary ZANA: Women of the Little 500

With more than 2,000 FAST channels competing for global viewership, newcomer Swerve TV faced a daunting challenge when it launched its second FAST channel in June. Sure, the indie media company has already successfully deployed its fight-sports–focused Swerve Combat into the market, and its four-year-old Combat channel is firmly rooted in major FAST distribution hubs and saw its audience grow by 215%, to 20 million viewers, last year.

Christy Tanner is ready for a FAST fight to get more data from the platforms and put women’s sport on the map. Plus streaming is almost half of all viewing now.

The FAST revolution is here — and women’s sports are leading the charge. David Bloom of Next TMT sits down with Steve Shannon, CEO of Swerve TV. If you’re into sports media, streaming wars, or the future of free TV, this conversation is a must-watch.

Swerve TV Chair Christy Tanner told StreamTV Insider that its research shows Gen Z sports viewers want more women’s live events and highlights.