BRAVE Combat Federation, the most global MMA organization in the world, has signed a groundbreaking partnership with leading broadcasting platform Swerve TV to extend access to BRAVE CF’s world-class MMA action to 80% of households in the United States.
As part of the association, both past and future events from BRAVE CF will be accessible to millions of fans across the United States and Canada for free, increasing the sport's visibility and enhancing fan engagement.
Ever since its inception in 2016, BRAVE Combat Federation has been dedicated to bringing a new era of MMA across the globe, having hosted 88 events so far.
The organization is home to top MMA talent from around the world and holds the record for being the most hosted MMA organization globally, with events held in 34 nations. It is also the most hosted MMA organization in Europe, with events in 15 European countries, and is tied for the top spot in Asia, with events in 13 Asian countries. Additionally, it is the only international MMA organization to have hosted events on the African continent, underscoring its global presence.
Swerve TV’s Swerve Combat, which is available on over 22 popular streaming platforms, will further amplify BRAVE Combat Federation's broadcast reach, which already extends to millions globally.
Swerve Combat is a premier FAST TV channel in the United States and Canada, offering live events, classic matchups, and original programming, providing 24/7 access to combat sports action from around the globe. The platform currently delivers over half a million hours of content monthly to an audience exceeding five million.
Swerve Combat will debut its live coverage of BRAVE Combat Federation events with BRAVE CF 89, set to take place on October 19 in Spain. The event will feature the first-ever MMA world title fight on Spanish soil, as BRAVE CF Super Welterweight champion Kamal Magomedov faces Brazilian contender Luiz Cado. The fight card will also include top MMA talent such as Spanish veteran and regional champion Jose Sanchez, European MMA champion Richie Smullen, and Kickboxing world champion Ilias Bulaid, making it a must-watch event for fans worldwide. The event coverage will commence at 4 PM Eastern Time on October 19.
BRAVE CF COO Valeria Lang highlighted that the partnership will provide U.S. MMA fans with premier content from BRAVE CF.
"As the most global organization in the world, BRAVE CF is thrilled to partner with Swerve Combat. This collaboration enables us to reach 80% of American households while continuing to deliver world-class MMA entertainment from all corners of the globe. We look forward to bringing the present and future of mixed martial arts to the largest platform for the sport,” Ms. Lang said.
Swerve TV CEO Steve Shannon welcomed BRAVE CF to the Swerve Combat family, expressing enthusiasm about the expansion of the platform's content offerings thanks to BRAVE Combat Federation’s extensive content library.
"We are excited to welcome BRAVE Combat Federation into the Swerve Combat family. BRAVE CF is one of the most dynamic and renowned MMA organizations worldwide, and we look forward to sharing their exceptional fights with our North American audience. This partnership underscores our commitment to broadening our content and delivering top-tier live combat sports entertainment for free,” Shannon stated.
The landmark agreement marks an exciting chapter for BRAVE Combat Federation, as 2024 has been a year of record-breaking achievements for the organization, marked by global expansion through world-class events and strategic partnerships.
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ABOUT BRAVE CF:
BRAVE Combat Federation’s vision is to change mixed martial arts from an event business to a sports business and to provide MMA fighters with the opportunity to showcase their talents on a global platform.
BRAVE CF has created the biggest sports development program for mixed martial arts, with over 800 fighters from 90+ nations having competed under the bright lights of the most global MMA organization, from grassroots development to professional stardom, and it’s leading the support to achieving SportsAccord recognition and future Olympic recognition for the sport of mixed martial arts.
Since its inception eight years ago, BRAVE CF has established itself as the most global mixed martial arts organization in the world, having now hosted events in a record-breaking 34 countries in 88 events. During this time, the organization has acquired the largest market share in Asia and Europe, hosting shows in all regions in both continents, as well as being the number one sports media property in the Middle East.
BRAVE CF is currently broadcast to 160+ countries, showcasing premium MMA fights to over 800 million households worldwide.
ABOUT SWERVE TV LLC:
Swerve TV LLC operates Swerve Combat, the premier Free Ad-Supported TV (FAST) channel available in the USA and Canada. Swerve Combat delivers an exciting mix of live events, classic matchups, documentaries, and exclusive original programming, offering fans 24/7 access to the best in MMA, boxing, Muay Thai, sumo wrestling, and other martial arts from around the world. Swerve is available on Amazon Freevee, Amazon Prime Video, Fubo, Google TV, LG Channels available on LG Smart TVs, The Roku Channel, Sling Freestream, VIZIO, Xumo Play, Lights Out Sports, TCL TVs and more, and is accessible in over 80% of US and Canadian households. Follow us on Instagram @swervecombat.