About US
Swerve TV, LLC was founded in 2021 to help cord-cutters access free sports programming. We deliver potent documentaries and exciting MMA, boxing, and wrestling matches.


Matt is a Television Network & OTT executive with a proven track record of creating 15 traditional, SVOD, and AVOD networks. Matt spearheaded programming efforts at the NFL, TV Guide, and WWE. Matt attended Tufts University.

Rich is a 30-year veteran of the media industry and proven CEO operating, building and revitalizing large-scale, multi-platform organizations. Past roles included CEO of Time, Inc., President, Fox National Cable Networks, and CEO of Gemstar – TV Guide.

Christy Tanner has transformed the world’s most recognizable brands and startups into dominant, profitable multi-platform media competitors as a CEO, board director and trusted C-suite advisor. Christy is recognized internationally for her innovations in digital growth, live-streaming, AI, and social strategies. Known for leading high-performing teams, she serves as a Board Director of Audacy and as chair of the Audit Committee. Previously, she built the leading live-streaming, multi-platform business for CBS Interactive (now Paramount) and has earned notable honors such as the Technology Leadership Award from Broadcasting & Cable, appointment as Co-Chair of the Reykjavik Global Forum and was elected Co-Chair of DCN, the trade association for the world’s largest digital media companies. She has a BA from Brown University and an MBA from Columbia University.

Dan Keston is an award-winning producer, creator and media executive. Prior to joining Swerve, Dan held positions across the digital landscape including EP/GM at TYT Network, GM at Break Media, and ACD at Moxie Interactive. Dan is also an accomplished independent film producer nominated for the Grand Jury Prize at Sundance and showcased at LACMA. He is a member of the Producers Guild and graduate of Emory University.

Steve Shannon is a streaming and television innovator who has held C-suite positions at four publicly-traded companies, including head of content and monetization at Roku. Steve helped invent the DVR and modernize TV technology at Replay TV, Gemstar – TV Guide (now Xperi), and RealD. Steve also co-founded the original developer of Adobe’s Dreamweaver software. Steve attended UCLA and received his MBA from UC Berkeley.